The live chats at the Vocus webinar a few weeks ago were very well lively and informative, with participants answering as well as asking questions that were posed to the scheduled speakers, Deidre Breakenridge, David Meerman Scott, Beth Harte, Lee Odden and Brian Solis. As the time has been the time hath been tightly held, not all the questions were answered, so we thought we’d scoop some up from the records and try to give some insights. instagram panel
Q1: Just how do I increase my Twitter following?
This was one common question, but there’s no quick answer (unless you use a mass-following tool, which might enhance your numbers but will not necessarily give you a worthwhile audience that features valuable influencers) – it’s rather a gradual build, however, it is possible to make a difference:
– Write content that folks want to read! Bit obvious, but just spieling out advertising isn’t very the tastiest bait. Publish interesting and useful articles and blog posts and link to them; create infographics, videos, slideshows and share them; make clever and witty observations; show content by others that you think your supporters will find helpful. Offer them grounds to follow you and retweet you.
– Search for your audience and follow them – if you’re doing the first point well enough, they’re more likely to follow you back. Use any of the numerous Forums applications and search motors to look for relevant people and influencers would you be considering what you have to say.
– Get involved in Twits chats to hook up with your relevant audience – this is a great possibility to offer advice, viewpoints and knowledge to key people who may become followers afterwards. Robert Swanwick (@swanwick) has compiled a Twitter Chat Master List where you can find the right subject for you.
– Find a way to link what you’re saying to relevant themes and hashtagged themes – this gives you a more potential customers when people search for those conditions and keywords.
– Finally, give an incentive now and again – run polls, tournaments, promotions to engage and reward your loyal enthusiasts, and encourage more people to follow you.
Q2: How can I make my blog more effective?
It’s easy to believe that your blog is lost in the webiverse, but it is possible to increase its visibility and boost traffic.
– Much like in question 1, content is vital – write posts that are educational, useful, interesting and participating. See this post for a more in-depth guide how to write a great blog.
– Optimize – much like your website, make sure that you are implementing keywords, links and other SEO strategies to ensure that your blog is found and rated by search engines like yahoo. Register with blog directories such as Technorati or PostRank to add to the places you can be explored for, and keep close track of your blog metrics.
– Network your blog with other social media platforms, like Twitter, Facebook or LinkedIn – link up your RSS feed, or physically link to posts you want to push away there.
– Comment on relevant sites and sites – not with unnecessary spam directing people to your site, but with genuine, thoughtful comments. If perhaps people appreciate what most likely saying, they’ll click through to your blog to see what else get come up with.